Home > mac > Here’s to the Crazy Ones

Here’s to the Crazy Ones

If you look closely at the TextEdit icon in OS X 10.5, you’ll notice some unreadable text on a page. Fortunately, you can copy any icon and paste it in Preview to see it at full size. When I opened it, I found the following poem from Apple’s Think Different ad campaign from about 10 years ago…

and the rest of the poem…

They push the human race forward.
And while some may see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.

The commercial was originally produced by Chiat Day in 1997 for Apple, at the start of their big turnaround to profitability. It’s worth the watch if you haven’t seen it in a while…


  1. April 15, 2008 at 9:29 am

    And yes, I realize I’m not the first person to discover this.


  2. Nathan Venegas
    April 15, 2008 at 10:31 pm

    You’re such a Mac fiend. Good poem. As you were…


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